marketing strategy


Marketing isn't one size fits all.  The building blocks of your marketing strategy must be aligned with your goals, your target audience and the realities of your market.

In so many categories of our lives we have more choices than ever before.  What book to read. What television show to watch.  What cause to support.  What institution holds my money.  This surplus of choice means you can become invisible and irrelevant in the blink of an eye.  Moreover, consumer behaviors are changing constantly and outdated marketing methods will simply not get the job done.

It is time to re-evaluate your marketing and analyze what is working and what's not.  Marketers need to be innovative; and their activities, measurable.  In other words, it is time to be strategic.  That's where I can help.

I can assist you and your team with:

  • Marketing Strategy

  • Marketing Plan Development

  • Marketing Communications Audit

  • Message Formulation

My consulting services also include support with:

  • Writing and Editing

  • Ghost Writing

  • Education and Training