brand strategy


You already have a brand.  The strength of that brand depends on how you are positioned - whether or not you stand out from the crowd - and how you communicate that brand everyday.  Let me help you tell your story.

The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."  When talking about brand, I find this definition works best:

Your brand is the sum total of an individual's experiences and perceptions about you; some of which you can influence, and some that you cannot.  On some level, everything you do and everything you say will either add to or detract from those experiences and perceptions.

In other words, brand communication takes place at every point that an individual interacts with you.  My work is about helping you shape the aspects of your customer's experiences and perceptions that you can influence - and close the gaps between your brand identity (how you want to be perceived) and your brand image (how you are perceived).