stra • te • gic  plan • ning [struh-tee-jik plan-ing]
noun - An organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue that strategy. 

Speaking of strategy...check out this brilliant video from Dan Heath on "Writing a Mission Statement that Doesn't Suck!"

The extraordinary frequency and pace of change in the marketplace has made ordinary methods of strategic planning obsolete. My approach to strategic planning is distinctive and anchored in two simple concepts: focus and flexibility.

I understand the importance of aligning an organization with its greatest opportunities; and the value of a process that leads you and your team to straightforward insights and choices. I also understand that competitive advantage doesn't happen because of how you plan - but the flexibility with which you implement and execute. My process, therefore, is uncompromising in its emphasis on clear choices, measurable action and accountability.

I take time with planning session participants in advance of the actual planning day to ask the types of questions that reveal an organization's core capacities. I gather the best of their perspectives, ideas and concerns in a way that builds consensus, cultivates a sense of ownership and grounds participants in the practice of planning together.

The result: a strategy that translates intangible goals into specific actions - a plan that can adjust to the ever-shifting realities of today's marketplace.