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brand  com • mu • ni • ca • tions [brand  kuh-myoo-ni-key-shuhn]

The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."  When talking about brand, I find this definition works best:

Your brand is the sum total of an individual's experiences and perceptions about you; some of which you can influence, and some that you cannot.  On some level, everything you do and everything you say will either add to or detract from those experiences and perceptions.

In other words, brand communication takes place at every point that an individual interacts with you.  My work is about helping you shape the aspects of your customer's experiences and perceptions that you can influence - and close the gaps between your brand identity (how you want to be perceived) and your brand image (how you are perceived).   My work with clients in brand communications generally falls into one of these categories.

brand strategy	internal branding	social media
An effective brand strategy will help differentiate you from your competition and establish you as the clear choice in the marketplace.  Click here to talk to me about brand strategy or other brand services including: brand positioning brand architecture brand management	Do your employees stare blankly when a customer asks about the ad you just ran on the radio?  External marketing often falls short if your entire team isn't on board.  Branding starts with your employees - and attention to internal branding can make the difference between perception and reality, promise and delivery, success or failure.   Click here to talk to me about everything from creating a program to training your employees or volunteers.	Have you ventured into the world of Twitter, Facebook, YouTube or other social media?  Has it been successful?    If you are like many companies, you've jumped in to this new world without answering some pretty basic questions.  I can help you think strategically about: your audience your message your goals

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